All media changes the structure of your brain. (As does everything you expose it to)
If you spend 4 hours a day watching TV, your brain will get very good at being passive.
And if you spend 4 hours+ a day frantically flicking between tabs, switching from one piece of content to another, your brain will get very good at focusing on things for 5 minutes at a time.
If, on the other hand, you spend 1 hour a day reading a book with no distractions, your brain will get very good at focusing on a task for a long period of time.
They say you are what you eat. Well..
You are the media you consume.