But online dating and face to face dating are very different. The communication channel completely changes how people behave.

When the supply and demand of the dating market is tilted, like it is on online dating, the way men and women behave changes too.

We communicate very differently through asynchronous text than we do face to face. It makes all the difference in the world. Face to face communication puts BEHAVIOR as the most important area for men, unlike online dating where physical appearance is king.

The difference between online dating and face to face dating is night and day.