Gad Saad: https://www.psychologytoday.com/intl/blog/homo-consumericus/201002/men-s-preference-the-female-hourglass-figure

The genes hold culture on a leash. While there has been changes in ideal female beauty throughout time, they all stick to evolutionary principles of attractiveness.

Women don’t have to adapt if they don’t want to. But the waist-hip ratio theory is solid.

No, women prefer tall men. And short men DO face discrimination. It’s just that nobody gives a damn.