How Animals Are Used In Marketing

Artificial animals are everywhere

MediaVSReality

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Take one walk down the high street and you’ll be surrounded by animals. Not real animals, mind you. But depictions of animals in the marketing that surrounds you.

The “Hello Kitty” kitten in the shop window. The big fluffy “Charmin” bear. The little blue bird that appears when you open Twitter on your smartphone. The rooster…

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