How Coca-Cola Embedded Themselves In Our Culture

Analysing A Coca-Cola Commercial

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How did this sugary drink become such centre-piece of Western culture?

How did Coca-cola become the “default” drink of choice for such a long time? Why do we continue to drink it around the world in such high numbers?

We know it’s unhealthy. We know it ages our skin. But we keep drinking it. Why?

Is it simply because we enjoy the taste? Is it solely about “mouth pleasure”? No. It’s more than that. This is about a hugely successful marketing campaign.

Coca Cola TV commercial from the 1970s. 1. Two NFL players share cans of Coke. 2. A driver passes a can of Coke to a toll booth worker 3. A couple share a bottle of Coke 4. A girl hands a boy a bottle of Coke 5. A man hands a sunbathing woman a can of Coke. (Courtesy of Classic Commercial Archives)

This particular 1970’s Coca Cola commercial consists of a series of wholesome human interactions. Two football players celebrate together. A man smiles at a toll-booth worker. A cute couple share a romantic moment together A girl smiles at a boy. A man brings a sunbathing girl a gift.

These are beautiful and positive moments of humanity that we all enjoy seeing. And that’s why Coca-Cola have inserted their product into every one of these moments.

A commercial like this reaches deep into our emotional brain and creates a link between Coca-Cola…