Member-only story
How Junk Food Pretends To Be Sports Food
For years and years. A strange lie has been told.
Well, not a lie exactly. More like a quiet assumption.
A quiet assumption that has been sold to the public.
That junk food gives you “energy” that will help with sports performance.
In a world where real nutritional information is hard to find. In a world where the truth is actively obscured by corporations financial interests. In a world where many people are far too busy trying to pay the bills to do any proper research into nutrition.
Lies can be told in plain sight. And nobody notices.
The fact that advertisers have successfully created an association between junk food and athletic performance is almost hilarious. Or at least it would be if we weren’t in the middle of a global, life-ruining obesity epidemic.
This is Milo. A chocolate milkshake containing 40% sugar.
Put a child playing football on the carton and write some text alongside the product saying “Grow with sport” and now an association is built in the mind of your audience.
