How NOT To Protest An Advert

Remember this?

This is the billboard ad that was placed in the London Underground in 2015. It caused outrage both online and offline.

Not only did numerous billboards get graffitied over, but it also spread around social media like wildfire and ended up on major TV news stations.

This is a story about how doing what feels satisfying at the time doesn’t produce the intended results. This is a story that exposes the sheer lack of media literacy among the public.

This is a story about how NOT to protest an advert.

Now. This advertisement was produced by Proteinworld.com. The featured product is a “Meal replacement” shake. The assumption being that consuming the supplement will allow you to look like the woman in the photo.

This is of course, utter bullshit.

A body like this can be obtained with a strict workout regime, a strict diet, weightlifting, cardio and the right set of genetics. A supplement can…