It’s the paradox of choice. It’s a well-known psychological mechanism when an individual is presented with an abundance of choices.

They get pickier and pickier, and eventually, they never choose at all. Social media and online dating have given women and endless number of options, and now they’re suffering from the paradox of choice.

When you have thousands of choices at your fingertips, you’re always going to get the “ick” for some reason or another when you finally choose.