Stop Lying About Andrew Tate

A Case Study In News Media Manipulation



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Note: This article has absolutely nothing do with my own personal views on Andrew Tate.Whether I personally like him or don’t like him is completely irrelevant. I’m interested only in the media coverage of him.

Andrew Tate has been banned from all social media platforms, including Tiktok, Youtube, Facebook and others. His name has recently exploded all over the internet; with multiple mainstream news sources reporting on him.

I don’t care if you don’t like him. I don’t care if you think he’s a misogynist. I don’t care if you think he’s a dangerous influence on young men and teenage boys. Those things may or may not be true.

Put your own personal feelings aside, and let’s take a neutral perspective on the news coverage surrounding him. Because when you hold the news media’s response to Andrew Tate under a microscope, you’ll quickly find that it’s actually filled to the brim with: misrepresentations, misleading language and outright lies.

You see, when the mainstream news decides to destroy the reputation of someone, they use exactly the same techniques that advertisers use to sell a product. Only instead of marketing something in a positive way, they market it in a negative way. The news media uses negative marketing to destroy the reputations of individuals.

How negative marketing works

When Mcdonalds advertises their latest hamburger, they highlight all of the positive aspects of the burger and they don’t mention the negative aspects.

Here is a list of facts about the Mcdonalds Hamburger: 1. It’s delicious 2. It’s cheap 3. It contains poor quality beef 4. It contains healthy lettuce 5. The sauce inside contains a high amount of sugar.

The marketing of the Mcdonalds hamburger will include facts #1, #2 and #4 and will ignore facts #3 and #5. In this way, the facts are “weighted” in a positive direction to build a positive feeling towards the hamburger in the minds of the customer.