Stop Lying About Andrew Tate
A Case Study In News Media Manipulation
Note: This article has absolutely nothing do with my own personal views on Andrew Tate.Whether I personally like him or don’t like him is completely irrelevant. I’m interested only in the media coverage of him.
Andrew Tate has been banned from all social media platforms, including Tiktok, Youtube, Facebook and others. His name has recently exploded all over the internet; with multiple mainstream news sources reporting on him.
I don’t care if you don’t like him. I don’t care if you think he’s a misogynist. I don’t care if you think he’s a dangerous influence on young men and teenage boys. Those things may or may not be true.
Put your own personal feelings aside, and let’s take a neutral perspective on the news coverage surrounding him. Because when you hold the news media’s response to Andrew Tate under a microscope, you’ll quickly find that it’s actually filled to the brim with: misrepresentations, misleading language and outright lies.
You see, when the mainstream news decides to destroy the reputation of someone, they use exactly the same techniques that advertisers use to sell a product. Only instead of marketing something in a positive way, they market it in a negative way. The news media uses negative marketing to destroy the reputations of individuals.
How negative marketing works
When Mcdonalds advertises their latest hamburger, they highlight all of the positive aspects of the car and they don’t mention the negative aspects.
Here is a list of facts about the Mcdonalds Hamburger: 1. It’s delicious 2. It’s cheap 3. It contains poor quality beef 4. It contains healthy lettuce 5. The sauce inside contains a high amount of sugar.
The marketing of the Mcdonalds hamburger will include facts #1, #2 and #4 and will ignore facts #3 and #5. In this way, the facts are “weighted” in a positive direction to build a positive feeling towards the hamburger in the minds of the customer.
When news media uses negative marketing against someone, they can instead take the facts and “weight” them in a negative direction; leading the customers (their audience) towards a negative conclusion of the individual being targeted. Had the audience simply been represented with all of the facts as they were, they may not have come to such a negative conclusion. And this is how the news media manipulates how you feel about particular people — and they do it constantly.
Of course, none of this is to say that Andrew Tate is actually a good guy. None of this is to say he isn’t dangerous or a misogynist. It’s only to say that the news media is manipulating the public, as usual, and spreading blatant misrepresentations about him.
The news coverage of Andrew Tate has parroted 3 misrepresentations in particular over and over again.
- Andrew Tate is an abuser who was caught on video hitting a girl with a belt
- Andrew Tate is under investigation for sex trafficking
- Andrew Tate’s “Hustlers University” is a pyramid scheme or MLM scheme
Let’s use Andrew Tate as a case study of exactly how the news media purposefully misrepresents details and manipulates your opinions about people.
1. Andrew Tate is an abuser who was caught on video hitting a girl with a belt
News media sources across the internet all reported that Andrew Tate was caught on video beating a women with a belt. What these news sources failed to mention is that the sex act was completely consensual (as explained by the girl herself).
A consensual sex act between two consenting adults is a non-event and the news media have absolutely no reason to support it. That is, unless their actual goal is destroy the reputation of Andrew Tate.
You see, by leaving out the context — the fact that the sex act was consensual — the news media can lead their audience towards a negative impression of Andrew Tate without having to lie. While lying is illegal, simply failing to mention certain facts is perfectly legal.
In a second, more questionable video, a girl hides from Andrew Tate in the bathroom while he shouts abuse at her. Of course, much of the audience have immediately jumped to the conclusion that he is sexually abusing her in this video. Yet anyone with experience in the BDSM world will know that this kind of behaviour isn’t out of the ordinary in a dom/sub relationship dynamic. The girl in question in this second video hasn’t come forward with any allegations of abuse, so we have to assume that this sex-act was also perfectly consensual unless any further evidence/allegations emerge. This makes this second video another non-event and not worthy of being reported in a news article.
2. Andrew Tate Is Under Investigation For Human-Trafficking
The news media continually reports Andrew Tate is “facing allegations” for human trafficking. Yet the Romanian police raided his home back in April, and as of September 2022 no evidence of human trafficking has been discovered.
According to Tate himself (not the most trustworthy source, obviously) an American girl entered his mansion voluntarily. By his account, she visited his mansion for a party without telling her boyfriend. When her boyfriend caught on, she panicked and claimed she was being held their against her will. The boyfriend then called the police, called the embassy in his country and it became an international incident.
According to Tate, the police then checked the CCTV footage and found that the girl had entered and left the mansion by her own free will.
Common sense dictates that if Andrew Tate has young, attractive girls partying at his own mansion by their own free will on a weekly basis, why would he go to the trouble to “kidnap” or “traffic” one? Why would a multi-millionaire engage in human-trafficking if they already had an income of millions of dollars per month?
The news media, of course, never asks these kinds of common sense questions. Instead, they remove the important context — the fact that no evidence of human trafficking has been found — and focus on the fact that there are “allegations” of human trafficking against him.
The problem is: “allegations” are meaningless. I could, right now sitting in my apartment, accuse Arnold Schwarznegger of assaulting me in the street. He would then technically be facing “allegations” of assault. The news media could then write their headlines”: “Arnold Schwarznegger accused of assaulting a man in the street” or “Arnold Schwarznegger faces assault allegations”.
When the news media fails to mention that no evidence has been found for these allegations, it gives the audience the sense that Andrew Tate is “probably guilty” of human trafficking, despite the fact that, in reality, he may not have ever engaged in human trafficking.
3. Andrew Tate’s “Hustlers University” is a pyramid scheme
The news media continually reported that Andrew Tate was running a “pyramid scheme”. The problem is, this simply wasn’t true.
How do I know this? Because I personally joined his “Hustler’s University” programme. A friend told me that inside Hustlers University a course on copywriting was available, which was exactly what I was looking for at the time (No, this doesn’t now mean that I’m now a “Tate fanboy”. Don’t even think it).
I paid $49 for access to an education course on copywriting. The course was run, not by Andrew Tate, but by a professional copywriter with a track record of real success. I gained lots of skills, and I cancelled by subscription after 1 month, leaving the course as a perfectly happy and satisfied customer.
Hustlers University also taught skills like investing, Amazon FBA, E-commerce, Freelancing and various other skills. People who signed up to Hustler’s University were generally satisfied.
The course, like many other programmes, also had an affiliate marketing scheme. This meant, if you posted a link and somebody else clicked it, you would get paid a % of this person’s subscription free. Affiliate marketing is a perfectly normal business model for any business.
The news media decided to purposefully misrepresent this as a “pyramid scheme”. The problem is, when people are ripped off by a pyramid scheme, the don’t generally: post positive reviews, learn genuinely useful skills and continue to pay a monthly subscription fee for $49 for months on end.
Perhaps Andrew Tate is a horrible person. Perhaps he’s a misogynist (after all, he has all kinds of misogynistic things over the years). Perhaps you’re right to be disgusted by Andrew Tate for various reasons. And perhaps he should be banned from social media platforms.
But aren’t you bothered sheer dishonesty and manipulative nature of the mainstream news media? Even if you hate Andrew Tate to your core, you have to admit that the news media (almost every single mainstream platform) joined together to all send the exact same negative message about Andrew Tate in order to destroy his public reputation.
Stop taking the news at face value. Even if you agree with what it says.
Originally published at https://www.mediavsreality.com on September 1, 2022.