The “Protein Window” Myth — How Big Business Shapes Our Beliefs
Why do you believe the things you believe?
4 min readFeb 9, 2024
Anyone who’s been in the fitness game for a while will remember the protein myth.
Around 10 years ago, it was commonplace to believe that in order to build muscle your absolutely had to get an intake of protein within the “protein window” of 30–60 minutes after…