Why Do Women Wear Makeup ?— The Uncomfortable Truth
Evolutionary psychology helps explain the truth about makeup
I’m going to talk a bird called the barn swallow. Now this might seem like a strange way to begin an article about makeup, but stick with me here. This is going somewhere, I promise.
Several years ago, a group of scientists discovered that male barn swallows who had a darker shade of brown on their chest were highly attractive to female barn swallows.
The darker the chest of the male bird, the more females would line up to mate with him.
To female barn swallows, a dark chest on a male is a sign of health and strength, meaning the male was likely to help her produce strong and healthy offspring.
One day, a group of scientists took a $5.99 marker pen and coloured the chest of a male barn swallow in a shade of brown darker than is naturally found in these birds.
So what happened? This lucky fella became the hottest chap in town. The female barn swallows found his dark brown chest to be irresistibly sexy and he was overwhelmed with mating opportunities.
To the female barn swallow, the $5.99 marker pen had created something called a supernormal stimuli. The scientists had artificially created a sexual stimuli…
