Why People Post Images Of Their Lunch On Instagram

Why the hell would I want to know what you had for lunch?

The teapot hints at wealth.. The book suggests intelligence. The objects have been carefully placed within the frame to suggest “having it all together”. And it’s all disguised as a casual “incidental” photo. Incredible marketing.

People are natural born marketers.

Social Media gained worldwide popularity in around 2010 and within months people had already learned to advertise themselves.

Social media is a human marketplace and people are very sophisticated in advertising their own personal brand in return for social currency (Likes, shares etc).

Social media is filled with propaganda. Through careful image selection and image retouching; people convince their audience that their life is far better than it actually is. (This can have serious negative effects on the mental health of women and girls in particular)

Any content that negatively affects their own personal brand is carefully edited out. And “candid” photos attempt to convince the audience that their social media page is an authentic version of themselves.

Just like advertising, on social media people are constantly trying to associate themselves with something that reflects positively on their identity.