Yeah I think SEO rewards certain things that don’t make sense. It prefers longer articles and having keywords repeated throughout the text.

This leads to every top search result having a grandiose introduction.

For example, if you search for: “How to cook pancakes”, the top result will be like


“it’s no secret that everybody loves pancakes. In fact, pancakes have been eaten for almost 1000 years!

That’s why here at recipes.com we love to give you the best pancake recipes we possibly can. Down below, you will find our very own hand-picked recipe that we have…”

For the love of god, just tell me how to cook pancakes!